British company sleeve

Piccadilly “The Centre of Variety”

The company sleeve of Piccadilly records, with a winged figure and the price of 1/6.

Dating at a glance

Printed: c. late 1928 – spring 1932
In use: To 1932, perhaps briefly after
Confidence: High
Basis: The life of the Piccadilly label

The sleeve

Brown paper printed in purple. A winged figure, recalling the “Eros” statue at Piccadilly Circus, stands at the top between two fans of stripes. Two roundels read ELECTRICAL RECORDING 10in DOUBLE SIDED and ELECTRICAL RECORDING 1/6 EACH. Below are The Centre of Variety and a banner reading PICCADILLY. No company name, address or printer’s imprint is visible.

Simon reports that the back is blank or the same as the front, so only the printed face was photographed.

Brown Piccadilly sleeve printed in purple with a winged figure, roundels reading Electrical Recording 10in double sided and 1/6 each, and The Centre of Variety. — Simon’s sleeve. Select the image for a larger view.

The evidence

DocumentedPiccadilly ran from October 1928 to April 1932 (M. G. Thomas). The same dates are used on this site’s H. Heath page, where Piccadilly is one of the brands the dealer sold.
Observed“Electrical Recording” and 1/6. Both fit the label’s period but do not narrow it.

Sources

M. G. Thomas, Piccadilly label page: http://www.mgthomas.co.uk/Records/LabelPages/Piccadilly.htm

What we could not find

Whether Piccadilly used more than one sleeve design, and in what order.

Researched 12 November 2026 from Simon’s photographs of that evening.